Step 1
Find the track
Search BeatsBackground on MassiveMusic and audition against your rough cut. Delicate Hues, Sunset on Jackson Ave and Open Waters are frequent picks for product film and social edits.
TikTok, Reels & brand video
Music for brand TikToks, Reels and video that clears in days.
Instrumental lofi with clean loop points, written and recorded by two brothers and already under Marriott's TikToks. Sync licensed for short-form social, product film and ads through MassiveMusic, formerly Songtradr.
The short answer
Do we need a license for music in a brand's TikTok or Reel?
Yes. TikTok's commercial sound library covers organic posts from a business account on TikTok only. The moment a video runs as a paid ad, gets boosted, is reposted to Instagram, YouTube Shorts or your own site, or is cut into a longer product film, you need a sync license that names those uses.
MassiveMusic writes that license for our music. A good one lists the platforms (organic and paid social, web, TV, in-app), the territory, the term and whether an agency is licensing on behalf of a client. Because we own both the recording and the composition, one approval clears it, which is why it takes days instead of weeks.
Trusted by
Licensed by Marriott and L'Oréal.
Two brothers wrote, played and recorded the whole catalog. One rightsholder on the masters and the publishing, no samples, so MassiveMusic can quote and clear it fast.
Why our lofi works in a vertical edit
- Clear four- and eight-bar phrases, so a 15 or 30 second cut lands on the bar and loops without a hard seam.
- No vocals and a controlled top end. Voiceover, captions and on-screen text sit on top without ducking tricks.
- One consistent mix level across 58 releases, so a month of TikToks and Reels can share a sound.
- No samples and no co-writers. Nothing in the track can surface a claim after the campaign is live, on any platform.
How licensing works
Step 2
Scope the sync license
Tell MassiveMusic the platforms (organic and paid social, web, TV), the territory and the term. Agencies can license on behalf of a client; name the client and the campaign in the request.
Step 3
Cut and post
Once the license is issued you are clear across every platform it names. Upload the video with the music baked in and keep the license with the project file.
Seen on TikTok
Marriott's TikToks run on our music.
Marriott licensed the catalog through MassiveMusic for short-form social. These are their posts, embedded from TikTok.
The Ritz-Carlton
Slow days along Seven Mile Beach.
Watch on TikTokMarriott Bonvoy
Le Mersenne Zanzibar, Autograph Collection.
Watch on TikTok
Hear it first
Audition the catalog before you open a quote.
“Strictly Lofi” runs seven hours and “Beats for Streaming” ten. Put one on in the room you are scoring and see how it sits.
The usual questions
Does TikTok's commercial music library cover us?
Only for organic posts from a business account on TikTok itself. It does not cover paid ads, boosted posts, Reels, Shorts, your website or a longer cut. A MassiveMusic sync license covers all of those in one document.
Is paid social licensed differently from organic?
Yes. Paid and organic are separate media in the license scope and the quote changes with them. Ask for both up front, plus any platform you might repost to, so nothing has to be re-licensed mid-campaign.
Can we get a vertical or shorter edit?
Most of the catalog cuts cleanly at 15, 30 and 60 seconds because the phrases are four and eight bars. If you need a specific edit or stems, ask through MassiveMusic when you request the quote.
We are an agency. Can we license for a client?
Yes. Name the client and the campaign in the MassiveMusic request and the license is written for that use.
Perpetual or fixed term?
Both are available. MassiveMusic quotes the term you ask for. A perpetual license costs more up front and saves the renewal.
Who owns the rights?
We do. Two brothers wrote, played, recorded and mastered every track. Masters and publishing under one owner, no samples, so a sync clears fast.
Ready to license it?
Search BeatsBackground on MassiveMusic, pick the track or the catalog, and the quote covers your territory, term and media.